Introduction to Copywriting’ workshop focuses on the theory and processes of professional copywriting as applied to persuasion, reasoning, and rhetoric. This workshop is best-suited to learning how to write and think about consumer-driven functions.
Introduction to Content Marketing workshop focuses on building content frameworks that are designed for and directed at communication engagement. This interdisciplinary workshop is best-suited to learning visual and written communication strategies.
Introduction to Web-Writing workshop focuses on building creative and systemic digital content through online user experiences that benefit people and robots. This workshop is best-suited to creating content for digital platforms and devices — websites, mobile, game consoles, and virtual reality engines.
